Project Overview:

With VAAST I worked on social and digital content that highlighted the brand’s focus on sustainable materials and its belief in the deep connection between bikes, riders, and the places we ride. VAAST’s identity is built around more than just performance—it is about designing bikes that reduce impact on the planet and foster a closer relationship with the outdoors.

My role was to create content that reflected that vision. Working closely with the marketing team, I developed social campaigns, product content, and storytelling that balanced technology with the brand’s larger mission. Every piece of content aimed to show that choosing VAAST means choosing innovation that respects the environment.

The work included:

• Planning and creating social content around product launches and campaigns

• Collaborating with the team to bring out the connection between sustainable materials, responsible manufacturing, and riding culture

• Designing assets for both digital and print that carried a clean, modern, eco-conscious look

• Creating content that celebrated not just the bikes, but the places and experiences they make possible

  
  

This work helped position VAAST as a brand for riders who care about where their bikes come from and where those bikes can take them, blending sustainability, performance, and a respect for the outdoors.