MY ROLE
Visual Designer & Animator
Content Strategy & Copy
Social Media Design and Blogs
DATE
August 2023 - December 2024
SKILLS & TOOLS
Photoshop
Illustrator
After Effects
Vaast Bikes
Vaast Bikes is a forward-thinking cycling brand built around advanced materials and smart design. Known for its use of Super Magnesium frames, Vaast creates bikes that are light, durable and responsive without sacrificing everyday usability. The brand’s approach combines innovation with sustainability, making high-performance bikes that still feel approachable for riders who want something modern, distinctive and built to last.
OVERVIEW
My Role
I managed Vaast Bikes’ day-to-day social media and worked with their internal team to shape how the brand presents itself within the cycling world. The content strategy highlighted Vaast’s unique mix of adventure, durability and inspiration, showing the bikes in real use while also telling the story behind their advanced materials and design. My goal was to keep the brand’s channels consistent and approachable while still reflecting the innovation and spirit of exploration that make Vaast different.
SOCIAL
Vaast Bikes
I managed Vaast Bikes’ social media day to day and worked with the internal team to plan how the brand presents itself within the cycling world. The content strategy combined education with inspiration to highlight what sets Vaast apart. Posts brought Vaast’s Super Magnesium frame material to life by comparing it to familiar benchmarks such as the comfort of steel, the strength of titanium, the stiffness of aluminum and the lightness of carbon fiber, making an advanced technology easy to understand through clear visuals.
We also promoted the V-Fit size guide to help riders find their perfect fit and feel confident ordering. Each model in the range (A/1, R/1, M/1 and E/1) was given its own story to show the unique purpose, terrain and experience it offers while still fitting into Vaast’s larger narrative of using bikes to navigate and connect with the world.
Beyond product education, content leaned into exploration and off-road inspiration, showing riders using Vaast bikes not to be the fastest but to connect with the world around them. Environmental leadership was another focus, with content about Vaast’s use of fully recyclable bike packaging.
I was responsible for planning and creating this mix of posts, writing the copy, designing the graphics and motion elements, and developing supporting web assets and expo notifications so that Vaast’s channels consistently reflected its blend of adventure, durability and inspiration.
