Project Overview:

As Viper rolled out a new line of aftermarket security and remote start products, they needed a visual system that matched the quality of their tech. I came on during a key phase of their brand refresh—not to reinvent the brand, but to bring it to life across digital, social, and dealer-facing channels.

Using their updated identity as a foundation, I created social content, motion graphics, and ad campaigns that helped sharpen and modernize their presence. The work was all about clarity, confidence, and control—reestablishing Viper as the go-to name in vehicle security.

In addition to day-to-day social and ad creative, I built out assets for dealers and animated product features to show off the functionality of the Viper SmartStart app. These animations helped simplify complex tech in a way that felt intuitive and on-brand.

Together, these pieces worked to:

• Build trust with clean layouts and a sleek, tech-forward tone

• Showcase innovation through purposeful motion and interaction

• Cover everything from paid media to in-store materials

• Make the refreshed brand feel real, lived-in, and ready to scale

This work helped support Viper’s push back to the top of the aftermarket vehicle security and remote start space.