MY ROLE
Visual Designer
Motion Graphics
DATE
August 2025
SKILLS & TOOLS
Photoshop
Illustrator
After Effects
Fatiguefit
Fatiguefit is an online platform that helps organizations in high-risk industries manage workplace fatigue and stay compliant with safety standards. It brings together monitoring, training and reporting tools in one place so employers can reduce fatigue-related incidents and make fatigue risk management part of everyday operations.
OVERVIEW
My Role
I supported Fatiguefit’s presence at the 2025 NSC Expo by creating a complete expo package that gave the booth and event materials a consistent look and feel. I also produced a short, eye-catching logo animation that served as an attention grabber on screens throughout the space, and developed highly targeted geolocated programmatic and LinkedIn ads that ran before and during the show. These ads were tailored to specific attendee locations and highlighted what visitors could receive if they stopped by the booth. This combined approach helped Fatiguefit present a unified, professional image and extend its reach beyond the expo floor.
EXPO SUITE
Fatiguefit
For the animation, I wanted something dynamic that felt alive on screen while also reinforcing the brand. The concept was built around the idea that each piece of the Fatiguefit logo plays a role, so the animation reveals itself step by step as those elements come together.
To drive booth traffic, I created geotargeted programmatic and LinkedIn ads that ran before and during the show. These were tailored to expo attendees’ locations and highlighted the specific offer available if they stopped by. Adding motion to the ads helped them stand out in crowded feeds and boosted click-through rates, leading to stronger engagement with the expo landing page.
On-site, I designed a pop-up banner that put the booth’s main offer front and center. Placed strategically at the entrance to the space, it was the first message visitors saw and worked to entice them to come in and learn more.
I also designed the booth backdrop to clearly position Fatiguefit as a compliance solution for high-risk industries. Unlike prior expo visuals that focused heavily on trains, this version highlighted four key sectors — airlines, healthcare, rail and trucking — so attendees could immediately see where Fatiguefit fits. Finally, I created signage with direct links to the expo landing page, making it easy for visitors to sign up for emails and access more information on the spot.
