Project Overview:

Rusk is a fifth-generation, family-owned HVAC company that’s been serving Greater Cincinnati & Northern Kentucky for over 160 years. Known for honest service and trusted expertise, they needed a visual refresh—one that honored their long-standing reputation while signaling their continued commitment to quality and modern service.

I was tasked with evolving the look and feel of the brand without losing its roots. The goal wasn’t reinvention—it was refinement. The updated design direction brought a cleaner, more contemporary tone while still reflecting Rusk’s legacy and deep connection to the Cincinnati community.

Deliverables included:

• Print collateral like postcards, leave-behinds, and mailers that told the Rusk story with warmth, clarity, and consistency

• Social media content and design to give the brand a more polished, personal, and modern voice online

• Bus ads and outdoor placements that carried the refreshed look into public spaces—bold, trustworthy, and unmistakably local

Every asset was designed to reinforce Rusk’s legacy while showing customers—new and old—that the same values that built the company still drive it today.