To extend Rusk’s touchpoints beyond digital channels, I created a range of printed materials designed to keep the brand top of mind. The Indoor Air Quality catalog was built as both a reference for technicians and an educational tool for homeowners, explaining the importance of air quality and unit maintenance without feeling like a sales pitch.

I also developed direct-mail postcards promoting Rusk’s free second-opinion service, a program that reflects the company’s emphasis on trust and honesty. A second postcard design was created specifically for new homeowners. It used a destination-style look so it would stand out in the mail and serve as one of the first home service introductions they received, letting them know Rusk services their area. Both designs were intended to be informative and useful, giving homeowners a reason to keep them on hand rather than discard them.

To further reinforce brand recall, I designed die-cut magnets shaped like Rusk’s well-known service van. These were placed directly on serviced units so when a system malfunctions, homeowners immediately see Rusk’s contact information without having to search for another company. The playful shape also makes them a fun item to stick on a refrigerator, which helps ensure the magnets stay in the home longer as a built-in reminder of the brand.

For outdoor advertising, I designed a bus ad that was bold and simple. Whether someone is behind the bus at a red light or passing by at speed, the message and branding are immediately clear, reinforcing Rusk’s presence across multiple points of contact.