AL DENTE CYCLING
Role:
Logo, Brand Identity, Website, Apparel,
Social Content & Copy
The Logo:
Al Dente is about doing things differently—with intention, style, and just the right amount of irreverence. The logo brings that to life: a set of straight lines representing noodles, with one bent—the one that's cooked just right. It’s a symbol of standing apart, leading instead of following, and staying true to what sets us apart.
The identity blends clean, minimal design with a playful concept rooted in tradition. It reflects the core of who we are—serious about quality, not afraid to have fun, and always pushing for something better.
The Brand:
Futura was selected for its clean, crisp feel—an iconic typeface that embodies precision and modernity, mirroring the cutting-edge design of our custom cycling apparel. The simplicity of Futura helps maintain clarity and focus in the branding, ensuring that the visual message is as bold and direct.
The limited color palette creates a strong, cohesive identity that seamlessly blends with both our team’s ethos and the unique colors of our clients. This thoughtful approach allows Al Dente to maintain a professional, versatile look while also giving clients the flexibility to personalize their designs without competing with the brand's essence. It’s all about balance: clean, bold, and adaptable.
Project Overview:
Al Dente Cycling is a creative studio project that rides the line between custom apparel brand and competitive racing team. Al Dente was built to bring bold, unexpected energy to the cycling world—through both what we wear and how we race.
developing the brand from the ground up, including the visual identity, kit design, and digital presence. As an apparel manufacturer, Al Dente produces custom cycling and running kits that combine performance, minimal branding, and distinctive style.
As a racing team, we show up at events across the Midwest with grit, humor, and a visual identity that stands out. From product design and team gear to content strategy and brand voice, Al Dente is a full-spectrum expression of what happens when good design doesn’t take itself too seriously.