Project Overview:

With Batch Bicycles I helped shape the brand’s social presence and marketing content to connect with a wide range of riders. Working alongside the marketing team, I created social campaigns, product-focused content, and supporting materials that highlighted Batch as an approachable, quality-first option for everyday riders.

The focus was on making cycling feel accessible without losing a sense of style or purpose. Content and campaigns were designed to speak to riders who wanted something simple and reliable for commuting, fitness, or family rides, while still presenting the brand as modern and connected to the culture of cycling.

My work included:

• Planning and creating social content around product launches and seasonal campaigns

• Coordinating with the internal marketing team to maintain a consistent look and tone

• Designing assets for digital and print, including retail materials and promotional content

• Helping refine the brand voice to be approachable, clear, and easy to engage with

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The result was a more cohesive and consistent presence for Batch, supporting its goal of growing recognition as a trusted, entry-friendly bike brand.