MY ROLE
Visual Designer & Animator
Content Strategy & Copy
DATE
August 2023 - December 2024
SKILLS & TOOLS
Photoshop
Illustrator
After Effects
Batch Bicycles
Batch Bicycles is a brand focused on making simple, reliable bikes for everyday riders and families. They deliver affordable, easy-to-maintain bicycles that blend convenience with shop-level service. The company’s approach keeps cycling accessible, offering a dependable option for people who want to ride without the complexity or cost of high-end models.
OVERVIEW
My Role
I managed Batch Bicycles’ day-to-day social media presence, writing copy, working with internal teams and designing content. I created social campaigns, product-focused posts and supporting materials that positioned Batch as an approachable, quality-first option for everyday cycling. This work helped maintain a consistent brand voice and visual style while showcasing new products and initiatives.
SOCIAL
Batch Bicycles
I structured Batch Bicycles’ social media to reflect its core values of quality and approachability. Posts were planned to make riding feel simple and reliable for commuting, fitness and family use while presenting the brand as modern and connected to cycling culture. Content mixed product spotlights with lifestyle imagery of real people riding to add authenticity and show the bikes in everyday situations. Campaigns and promotions were developed to drive awareness, and dealer-focused geolocated ads were used to strengthen and grow the dealer network. Tips and inspiration were woven in throughout to keep cycling approachable and fun. This mix of product detail, lifestyle storytelling, promotional content and targeted advertising built a consistent, recognizable presence and supported Batch’s goal of becoming a trusted, entry-friendly bike brand.
