Project Overview:

With Niner, I managed day-to-day social media while helping shape strategy around product launches, events, sponsored athletes, and brand storytelling. I worked closely with the internal marketing team to make sure everything aligned with launch timelines and the rhythm of the gravel and off-road scene.

I created and designed content that stayed true to Niner’s roots while pushing things forward. We leaned into the grit, creativity, and innovation the brand was built on. That included celebrating Niner’s role as the original 29-inch wheel brand and making sure that legacy came through in a way that felt fresh and relevant.

The strategy was built to speak to both the casual rider and the racer. Whether someone was out to explore or line up at the start line, the message was simple: Niner is still the bike for you.

Work included:

• Running the brand’s social strategy and calendar

• Coordinating with the marketing team, athletes, and events

• Designing content for product launches, community stories, and campaigns

• Developing a tone and visual style that connected with younger riders

• Creating content that honored Niner’s legacy and pushed into new territory

The result was a more focused and consistent social presence that felt authentic to who Niner is and where the brand is headed.